Marketing Portfolio

About Me

Hello! My name is Katie Cimmino and I am a senior at the University of Connecticut studying Digital Marketing, Statistics, and Multimedia Production. Throughout my time at UConn, I have discovered my passion for storytelling - whether through analytical methods such as data visualization or creative methods such as video edits, I love communicating information in engaging, concise ways for consumers to enjoy.

Driven by a passion for creativity and innovation, I recently delved into web development, crafting this portfolio website from scratch using HTML and CSS to showcase my projects and skills. It's a testament to my commitment to continuous learning and my dedication to creating visually compelling and user-friendly digital experiences!

Creative Skills

Adobe Premiere Pro
Adobe Illustrator
Adobe Photoshop
Figma
Sketch
Videoscribe
YouTube Creator

Analytical Skills

Minitab
Qualtrics
SPSS
SAS
SQL
Python
R
HTML
CSS
Microsoft Office 365
YouTube Analytics

Videos

Whiteboard Animation

As a Marketing intern, I produced compelling whiteboard animations that illustrate the product installation process. Combining tools from Videoscribe, Adobe Illustrator, and Photoshop, I developed proficiency in delivering content that is engaging and user-friendly.

Product Tutorial - YouTube Marketing

As a Marketing intern, I leveraged my skills in Adobe Premiere Pro, Illustrator, and Photoshop to craft engaging tutorial videos. With a keen focus on user experience, these videos seamlessly guiding viewers through the product installation process.

Short Documentary - Emma on Ice

Throughout an individual semester-long project, I illustrated a captivating story by seamlessly navigating all facets of production. From storyboarding to interviewing, filming, and editing, I demonstrated my comprehensive skill set in bringing a narrative to life.

Movie Trailer - Any Means Necessary

Tasked with the challenge of creatively reimagining a movie by completely flipping its genre, my team and I created a trailer to reframe "The Parent Trap" as a suspenseful movie.

Short Documentary - E-Sports Team

In a dynamic team of four, I took on the crucial role of Editor for our project. Through gathering and editing footage, I played an integral part in bringing our collective vision to life.

Flyers & Graphics

These are flyers and graphics I have created using Canva, Adobe Illustrator, and Abobe Photoshop during my position as Social Media Coordinator for two organizations on campus.

Relevant Work Experience

Sensorworx / May - Aug 2023 / Wallingford, CT

Marketing Intern

Created a library of tutorial videos on YouTube and company website demonstrating installation of electrical products
Set up camera, lighting equipment, and backdrop for professional filming; edited videos using Adobe Premiere Pro and Videoscribe
Designed LinkedIn posts using Adobe Illustrator and Photoshop for company announcements and employee shout-outs
Worked on site 40+ hours per week

Boyne Mountain Resort / June - Aug 2022 / Boyne Falls, MI

Seasonal Employee in Hospitality

Developed community engagement and teamwork skills while focusing on diversity of experiences for 60+ students across the country
Awarded Employee of the Month for outstanding customer service

Cherie Martin & Associates / June - Aug 2021 / Chicago, IL

Animated Whiteboard Creator Intern | Network Administrator Intern

Generated storyboards, edited scripts and voiceovers, and chose appropriate keywords to create concise motion
Conducted a comparative analysis of various animation software, including Squigl, Renderforest, and Videoscribe, to determine the best cultural and creative fit
Collaborated with copywriters to produce scripts and select appropriate keywords to improve Search Engine Optimization
Gained experience in technical writing by creating SOPs for activating, suspending, and deleting users from a variety of software, including Zendesk, Otter, Toggl, and HubSpot
Explored the variety of features and functionalities of Zendesk and Google Admin, including how to change access
Learned to provision and configure users and services on various platforms such as Google Admin, Otter, Toggl, and HubSpot

UConn Sociology Department / Sept - Dec 2021 / Storrs, CT

Student Administrative Assistant

Performed general office duties in support of faculty and promoted research on Sociology Dept. website

Brain Boost / April - July 2021 / Fairfield, CT

Math Tutor and Social Media Coordinator

Tutored Elementary school students in mathematics and coding languages including Scratch
Assisted with advertising by designing social media posts and flyers

Volunteer Experience

UConn Irish Dance Team / Sept 2022 - Present / Storrs, CT

Vice President and Social Media Coordinator

Create social media posts to promote the Irish Dance Team around campus and spread awareness of Irish culture
Managed Spring 2022 fundraising campaign that doubled our sales goal

UConn Religious Center / Sept 2023 - Present / Storrs, CT

Social Media Coordinator

Design captivating and welcoming Instagram stories, posts, and reels about upcoming community events
Lead a comprehensive rebranding initiative by designing a new logo that best embodies the values of our community